Conflict hooks are your personal hot buttons. They come from within you, not really from someone else pressing them, though that’s how we generally talk about them (He just presses my buttons). They’re based in your identity, or how you see yourself (and want others to see you) in the world. This powerful lesson provides a door to self awareness for both individuals and teams. (see Tammy Lenski’s book “The Conflict Pivot” for information on this topic)